What a Men’s Grooming Company Should Never Make a Man Feel
Diggn’It rejected two beard-comparison images because the groomed side appeared to add hair. The decision raised a harder question: can a grooming brand offer change without making the customer feel incomplete?
A Man Is Not Beautiful Alone
After more than ten years in men’s grooming, I still believe being good-looking is an advantage. I am less certain that a face can tell us what makes a man beautiful, or what happens to that beauty when he is the one who needs help.
The Beard Was Permission
What growing a beard—and building a men’s grooming brand in Saudi Arabia—taught me about masculinity, care and beauty.