Waseem Sendi

Waseem
Sendi.

I’m a Saudi founder and writer. I write about belonging, building a business, and what living between cultures teaches you to notice.

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A few places to start

All writing

The Country I Could Not Wait to Leave

For years, Saudi was the country I could not wait to leave. Returning with my children into a changed daily life made me reconsider what freedom, family and home meant without deciding my younger self had been wrong.

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The Beard Was Permission

What growing a beard—and building a men’s grooming brand in Saudi Arabia—taught me about masculinity, care and beauty.

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Latest writing

The newest essay here and elsewhere.

Working cover of The Ground Is Still Moving by Waseem K. Sendi

The Ground Is Still Moving

Working title · Memoir in progress

A Saudi-Canadian Memoir of Family, Work, and Coming Home

I’m working on a memoir about identity, work, and building a life through change. It follows the experiences that made me feel out of place, and what they eventually helped me see.

The manuscript is being revised. These essays share some of the questions I’m exploring along the way.

A little more about me

I run Diggn’It, an Arab men’s grooming brand. My background is in social work, and I’ve spent years hosting conversations and building things with people. AI has become part of that work, too.

More about me