I Found Beard Oil Abroad and a Tradition of Care at Home
I found beard oil abroad. Coming home to Jeddah showed me how much knowledge about care was already here.
Elsewhere
Essays I’ve published with other outlets, conversations I’ve hosted or joined, and stories about the work.
Writing elsewhere
Pieces I wrote for other publications.
Read at Khaleejesque
Profiles & interviews
Conversations about building Diggn’It, identity, and entrepreneurship.
Meet the Maker: Diggn’It
I talk about why we started Diggn’It and what the brand meant to us culturally.
From idea to reality: How an entrepreneur is making the most of his time
I talk about building a business, learning by doing, and protecting room for creative work.
Saudi entrepreneur seeks to change the face of male grooming
A profile of Diggn’It and our attempt to make men’s grooming feel rooted in the region.
Saudi entrepreneur turns passion into a business
An early account of the path from personal interest to a Saudi grooming business.
Quoted & expert features
Stories where I shared practical advice or a founder’s perspective.
What you need to know about beards
I shared practical beard-care advice and the story behind Diggn’It.
How to grow and maintain a beard
I joined regional grooming practitioners to share advice for a healthier beard routine.
Podcasts & conversations
Shows I hosted, co-hosted, or joined as a guest.
Third Culture Convos
Sixty-six publicly indexed episodes let us talk about third-culture identity, creativity, work, and belonging.
Building a business in Saudi Arabia
Lucas Skrobot and I talked about entrepreneurship, starting Diggn’It, and building in Saudi Arabia.
Words with Waseem
Four publicly indexed conversations with people about their ideas and the paths behind them.
Brand coverage
Stories about Diggn’It and the ideas behind it.
Diggn’It: A beard-care brand inspired by rich Arab heritage
A look at how Diggn’It began and how the brand approached regional grooming culture.
Diggn’It, a brand inspired by Arab heritage
A short account of the idea and cultural point of view behind Diggn’It.
ديغنت: علامة تجارية مستوحاة من التراث العربي الغني
An Arabic feature on why we started Diggn’It and its connection to Arab heritage.
Public appearances
Public moments from the early Diggn’It story.
Diggn’It on Shark Tank Arabia
What taking Diggn’It into the Tank taught us about the brand and ourselves.