I Am Not Asking Permission To Be Saudi
People have been telling me I am not Saudi enough for ten years. The harder question is whether…
Essays And Practical Notes.
Writing on identity, care, belonging, work, and finding a useful way forward with AI.
Latest Writing
I Once Watched a Room Change Its Mind
A university seminar made changing a mind visible: vote, explain, listen and choose again. It left me wondering…
It’s Hard to Jump When You’re the Last One
On a bungee-jumping platform in Korea, I helped a near-stranger find the courage to jump, then stood at…
Browse More Writing
Search 11 earlier pieces or choose a topic.
11 articles
The Human System Came Before the Software
Before Diggn’It had mature systems, family, partners, friends and customers carried the knowledge and work that kept it moving. Software later gave…
Freedom Is Logistics
I could work from Bali because other people still knew where the stock was, made the products, packed the orders and kept…
The Country I Could Not Wait to Leave
For years, Saudi was the country I could not wait to leave. Returning with my children into a changed daily life made…
What a Men’s Grooming Company Should Never Make a Man Feel
Diggn'It rejected two beard-comparison images because the groomed side appeared to add hair. The decision raised a harder question: can a grooming…
I Was Never Good at Tech. I Just Stayed With the Problem.
The skill underneath technical confidence is less glamorous than it looks: stay with the unclear part, read the next clue and keep…
A Man Is Not Beautiful Alone
After more than ten years in men’s grooming, I still believe being good-looking is an advantage. I am less certain that a…
Building Diggn’It Led Me to AI
I did not arrive at AI through an abstract interest in technology. Ten years of running Diggn’It gave me the problems, data…
The Beard Was Permission
What growing a beard—and building a men’s grooming brand in Saudi Arabia—taught me about masculinity, care and beauty.
How To Choose AI Use Cases Without Getting Distracted By Hype
The best first AI use case is usually the one with a real workflow, clear owner, visible friction, and a result you…
What A 90-Day AI Roadmap Should Actually Include
A useful 90-day AI roadmap chooses the first pilot, names the owner, lists the dependencies, and defines how success will be judged.
AI Readiness For Owner-Led Businesses In Saudi Arabia
Before choosing AI tools, owner-led businesses need clarity on workflows, data, ownership, and adoption. Here is a practical readiness framework.
No articles match that search and topic.
Have something specific stuck? Bring it to Guided Clarity.