I Am Not Asking Permission To Be Saudi
People have been telling me I am not Saudi enough for ten years. The harder question is whether our idea of Saudi is large enough to recognize the Saudis already here.
Writing
Essays on identity, belonging, care, and the work of building. Practical notes on AI live here too.
I Once Watched a Room Change Its Mind
A university seminar made changing a mind visible: vote, explain, listen and choose again. It left me wondering whether open-mindedness belongs only to the person, or partly to the room.
It’s Hard to Jump When You’re the Last One
On a bungee-jumping platform in Korea, I helped a near-stranger find the courage to jump, then stood at the same edge and walked away. The moment changed how I think about courage and the people who help us become braver than we can always manage alone.
The Human System Came Before the Software
Before Diggn’It had mature systems, family, partners, friends and customers carried the knowledge and work that kept it moving. Software later gave parts of that work a durable home, but it did not inherit the founding credit.
Freedom Is Logistics
I could work from Bali because other people still knew where the stock was, made the products, packed the orders and kept them moving. The freedom was real, but the work had not disappeared.
The Country I Could Not Wait to Leave
For years, Saudi was the country I could not wait to leave. Returning with my children into a changed daily life made me reconsider what freedom, family and home meant without deciding my younger self had been wrong.
What a Men’s Grooming Company Should Never Make a Man Feel
Diggn'It rejected two beard-comparison images because the groomed side appeared to add hair. The decision raised a harder question: can a grooming brand offer change without making the customer feel incomplete?
I Was Never Good at Tech. I Just Stayed With the Problem.
The skill underneath technical confidence is less glamorous than it looks: stay with the unclear part, read the next clue and keep your judgment in the work.
A Man Is Not Beautiful Alone
After more than ten years in men’s grooming, I still believe being good-looking is an advantage. I am less certain that a face can tell us what makes a man beautiful, or what happens to that beauty when he is the one who needs help.
Building Diggn’It Led Me to AI
I did not arrive at AI through an abstract interest in technology. Ten years of running Diggn’It gave me the problems, data and operating pressure that made it practical.
The Beard Was Permission
What growing a beard—and building a men’s grooming brand in Saudi Arabia—taught me about masculinity, care and beauty.
How To Choose AI Use Cases Without Getting Distracted By Hype
The best first AI use case is usually the one with a real workflow, clear owner, visible friction, and a result you can measure in 90 days.
What A 90-Day AI Roadmap Should Actually Include
A useful 90-day AI roadmap chooses the first pilot, names the owner, lists the dependencies, and defines how success will be judged.
AI Readiness For Owner-Led Businesses In Saudi Arabia
Before choosing AI tools, owner-led businesses need clarity on workflows, data, ownership, and adoption. Here is a practical readiness framework.
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