Learning In Public
Diggn'It put product decisions, customer feedback, wrong forecasts, and a televised pitch in public view.
Before AI, There Was A Saudi Brand Built In Public.
Diggn'It began in a Jeddah kitchen and grew in public through customers, a television pitch, interviews, and long conversations about care and identity.
Today, Guided Clarity starts with one stuck task or decision, slows it down, and ends with one clear next action. The articles and recordings below document the public work that came before.
These sources document earlier work. They do not endorse Waseem.Space or its current services.
- Words with WaseemShort episodes on fear, branding, entrepreneurship, and Saudi ecommerce.
- Diggn'It in publicShark Tank Arabia and regional coverage documented identity, founder decisions, and the pressure of building in public.
- Third Culture ConvosSixty-six publicly indexed episodes made room for identity, culture, technology, and disagreement.
- Waseem.SpaceGuided Clarity helps a person bring one unclear task into a small, workable session.
What Kept Coming Up
The details changed from one source to the next. These were the concerns underneath them.
What Grooming Opened Up
The interviews moved beyond grooming into self-care, emotion, masculinity, stereotypes, and belonging.
Listening Before Solving
The hosted shows and guest conversations stayed with fear, disagreement, identity, and technology without forcing a quick answer.
Read The Original Coverage
Six pieces from 2020 and 2021. Each link opens the original article, with the relationship and date beside it.
Article preview · Arab News
Sweet smell of success for Saudi creator of male-grooming products with an Arabian twist
The story begins in a Jeddah kitchen and follows the early decisions behind turning an Arabian idea into a working Saudi brand.
Article preview · Arab News
Saudi hair care pro Waseem Sendi tackles stereotypes with beard brand
Self-care, emotion, stereotypes, and the freedom to look like yourself.
Article preview · The National
Reclaiming the beard: How the pandemic has changed the face of male grooming
Waseem appears as one voice in a wider feature on care, confidence, and cultural knowledge during the pandemic.
Article preview · Khaleej Times
Are you diggin'it?
A regional founder profile on product, individuality, education, and community.
Article preview · Esquire Middle East
What you need to know about beards
Practical beard-care questions answered without jargon.
Article preview · Homegrown Market
Meet The Maker // Waseem Sendi
Early marketing, forecasting mistakes, customer service, and the Shark Tank experience, discussed candidly.
Listen To The Longer Conversations
The archive also includes two hosted shows and one guest conversation. The roles and publicly indexed episode counts are kept exact.
The Shark Tank Decision
The appearance put a real company, a valuation boundary, and the founder story in front of public scrutiny. The first-person account records what happened. It belongs here as operating history, not as proof of current AI expertise.
How It Connects To The Work Now
In a Guided Clarity session, you bring one stuck thing. Together, we make it small enough to try and leave the next move in your hands.