Our Mission
To provide Arabian inspired male care for every man that takes care of themselves so that they may always step out their front door and live their vibe.
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Welcome to Diggn’ It, an authentic expression of the Arabian male experience. Founded by Waseem Sendi, Diggn’ It is on a mission to challenge traditional norms and promote natural self-care for men across the globe.
In 2015, Waseem took the bold step of investing 5000 SAR into a dream – to create a male grooming company that truly represents the essence of Arabian culture. Fueled by patience, persistence, and care, Diggn’ It has since grown into a thriving brand with over a million in sales, empowering men in over 25 countries to live their vibe authentically.
At Diggn’ It, we believe in the power of natural ingredients and traditional Arabian remedies. Our product range includes beard care, skin care, and grooming accessories, all designed to help men feel confident and comfortable in their own skin.
Diggn’It aspires to redefine the Arabian corporation. We want beardsmen to view Diggn’It as value creators, premium producers, and quality goods makers. We are deliberate, precise, and pride ourselves in our attention to detail. We work to make Diggn’It a knowledge hub for our bearded brethren and strive to make a worthwhile, lasting contribution to the culture.
To provide Arabian inspired male care for every man that takes care of themselves so that they may always step out their front door and live their vibe.
I had the incredible opportunity to present Diggn’ It on Shark Tank Arabia. The experience was not only thrilling but also a testament to the dedication and hard work I put into the company.
On the Shark Tank stage, I passionately shared the story of Diggn’ It, answering questions and discussing the numbers. The Sharks showed genuine interest and made offers, validating the brand’s vision and efforts. Although I had to make the tough decision to turn down the offers, the experience reinforced my commitment to the mission.
The Shark Tank Arabia journey left a lasting impact on Diggn’ It’s growth and expansion. It served as a reminder of the importance of staying true to the brand’s values and vision, while continually striving for excellence in providing authentic and natural male grooming products for the Arabian community.
Experience the difference of Diggn’ It for yourself. Visit our online store to browse our collection of natural male grooming products and embrace your authentic Arabian identity.
